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CTI Ink Helps Mountain Dew Launch New 16-Ounce Can

Limited-edition 16-ounce can features color-changing artwork

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By: DAVID SAVASTANO

Editor, Ink World Magazine

As record summer temperatures and severe drought conditions fan across America, Mountain Dew is aiming at quenching the thirst of consumers with a new can that is one-third larger than their traditional 12-ounce offering. And to help capture consumers’ attention, the can features color-changing artwork aimed at the brand’s target audience nationwide. The limited-edition 16-ounce can of Mountain Dew, when chilled to 46.4° F. (8° C.), features an easily recognizable symbol that transforms itsel...

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